J.F. Schwarzlose

by Lutz Herrmann

In 1856, Berlin piano maker Joachim Friedrich Schwarzlose opens the drug store J.F. Schwarzlose for his children, who soon start producing wonderful perfumes. A flacon of the brand found in a collection of Emperor Pu Yi in 1897 confirms that their formidable reputation reached as far as China. During the second world war, the factory and shops are bombed and destroyed. Three years later they reopen in Hamburg and Berlin. All operations end in 1976 only to restart in 2012 under the current brand J.F. Schwarzlose Berlin.

The new perfume line is composed of creations that reflect modern-day Berlin. Eccentric, extravagant, and flamboyant, it is based on exquisite and highly concentrated perfume oils packaged in a sophisticated, unpretentious high-class bottle designed by the renowned Lutz Herrmann. The colors black and gold dominate the look.

Veronique Nyberg, the perfumer, to whom Lutz Herrmann transmitted his passion for J.F. Schwarzlose Berlin, immediately felt to put a modern spin to this sleeping beauty from the 1900s. To create the new perfumes of this brand, she wanted to capture the intensity and the energy of the city of Berlin, past, and present and put it in a bottle. To do this, she chose the most precious natural ingredients, combined them, creating exquisite alliances, a tribute to the splendors of the city.

Veronique Nyberg has developed best-sellers such as Lancôme’s Trésor In Love and Paco Rabanne’s Invictus.